To: Directors, Brand Managers, Group Managers, Departmental Managers

From: Jeremy Cuff & The Marketing Team

Date: 4th June 2014
_______________________________________________________

MARKETING BOOSTS

Dear All,

With less than 4 weeks to go until the end of Quarter 2, please consider whether you require any additional “Marketing Boosts” to assist you in reaching the required/targeted number and maintain momentum.

This could include (though not be limited to) items such as the following;

  • Producing Local Print or Limited Number print runs featuring a Quarterly Offer or a selection of offers for Dealership use. These could be extracted from the numerous campaign booklets we have produced during this campaign period. (Claire Ellis can assist you with this)

  • Additional Advertising/Offers in the local press for specific areas & models (Claire Ellis can assist you with this)

  • Additional offers/messages on Digital Click Throughs/MPU’s on Wiltshire Times, Gazette & Herald, Bath Chronicle websites. We can utilise extracts of the current campaign offers for this. (Claire Ellis can assist you with this)

  • Mentions of specific deals, vehicle launches, new products/services or similar on Social Media. (Claire Ellis & Helen Redfern can assist you with this - please note Helen will be on leave between the 9th and 13th June)

  • Prospect/Customer Call Lists (Steve Mawby can assist you with this)

  • Placing Additional Messages on Customer Reminder letters as appropriate (Steve Mawby can assist you with this)

  • Text campaigns (Steve Mawby can assist you with this)

Should you require any of the above activities (or similar) to be set up for the remaining part of this quarter, please contact Steve Mawby, Claire Ellis, Helen Redfern or myself at the first opportunity, so that there is adequate time for the work to be produced and derive a benefit.

Good luck in closing the quarter successfully.

With best regards

Jeremy Cuff
Joint Managing Director
Platinum Motor Group

PS - I also attach a 'top tips' list of activities that may assist you.


Click to enlarge